You really needed a great filter to help separate signal from noise. This paradigm of the DJ as focal point made even more sense in this world where there was information overload. The emphasis was on the curator rather than the creator. DJs who played at clubs, who put out compilation CDs. The thing that I thought was so interesting about the music scene there was, for electronic music, it was really focused around the DJ rather than individual artists. I worked for an accounting firm called Arthur Andersen, back when that existed. The original impetus or idea came from my time in London in the ’90s. Porter spoke with Intelligencer last weeks about what went right and what went wrong. Yet finding funding became almost impossible from the get-go as investors sought unicorn-level valuations instead of reliable businesses with lower returns. 8tracks was, for a time profitable, even as music royalties threatened to eat up much of its revenue. Over the last 12 years, a lot has changed in the online-music industry, and those shifts eventually left 8tracks without many options except to call it a day. The service was largely powered by its users, DJs, who curated playlists based on taste and mood. The surprising announcement struck a chord with people who remember 8tracks’ launch in 2008, back when the MP3 reigned, and streaming media and recommendation algorithms barely existed. Citing heavy competition and a lack of funding, the company would be folding after, as he calculated in a blog post, 137 months. At the end of last year, 8tracks CEO David Porter announced that the popular music-streaming service was shutting down.
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